Bullseye: The Iconic Mascot of Target Corporation

A Beloved White Bull Terrier with a Red Target

Meet Bullseye, the adorable white Bull Terrier who has been the official mascot of Target Corporation since 1999. This popular and pampered star has captivated audiences with her distinctive appearance and heartwarming commercials.

The Birth of a Mascot

Bullseye was originally introduced in a Target commercial in 1999 and quickly became synonymous with the brand. The dog's striking white fur and the iconic red Target logo over one eye perfectly embodied the company's playful and approachable image.

Bullseye's Legacy

Over the years, Bullseye has appeared in numerous Target commercials, campaigns, and even made a live appearance in Times Square. Her infectious personality and charming antics have made her a beloved icon for generations.

A True Success Story

Bullseye's success is not just limited to Target. She has also been featured in various media, including books, toys, and even a short-lived TV show. Her enduring popularity is a testament to her universal appeal and the enduring power of her brand association.